It is fascinating to think about how computing and human-computer-interaction paradigms have been completely dominated by WEIRD cultures ("Western, Educated, Industrialised, Rich & Democratic"). With the rapid globalisation of the internet, this monoculture is starting to break. 
WEIRD ("Western, Educated, Industrialised, Rich & Democratic") make up only 12% of global population. As their economic and technological dominance fades (yet not the attached ego), incumbent non-weird players are more quickly meeting the needs of the next 4 billion coming online

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