In 2019, one would think "human centered" or "customer first" processes are standard (listen to customer needs > co-design solution > tech). Yet even at "world leading" orgs, i find this is just lip service (Reality: Engineer builds "cool" tech > PR pushes to customer"). Painful.
Rapid public release cycles afforded by big $ is certainly 1 philosophy of doing "customer centred" design. Arguably, the Chinese are masters (spam market with 50+ variants, see what sticks). Like a ML/finance optimisation problem, but not per-se "design".
If the main metrics "design" is "optimising" for are what is (easily) measurable (market fit/profits) - within an progressively automated environment - we likely end up in a techno-totalitarian system that is the opposite of "human centered" - or design.