Big Tech Is Testing You (newyorker)
Large-scale social experiments are now ubiquitous, and conducted without public scrutiny. [...] There’s untold good that can be done by experimentation in the digital age. It can help us to identify ways of promoting healthier life styles. But where these experiments are being done away from public scrutiny, the ethos of science is compromised. The Big Tech companies can tell us their findings. I’m just not sure it’s enough to take their word for it.