Fuck Cars: VanMoof’s e-bike ad banned in France for creating a ‘climate of anxiety’
VanMoof, the Dutch electric bicycle brand, is officially too hot for (French) television.
The company’s first TV advertisement was banned in France for its negative portrayal of car traffic and pollution. The commercial was rejected by France’s advertising regulatory authority, ARPP, because it “discredit[s] the automobile sector [...] while creating a climate of anxiety.”