The power and challenge of simple solutions to hard problems
One of the most challenging things to accept, especially for "smart" and "powerful" people, is that most of the really hard "problems" which humanity faces, have profoundly simple solutions. While simple solutions are highly effective, many flat-out dismiss them as they seem "trivial" and often do not lend themself well to concepts like commercialization, ownership or innovation.
Related: Decomplication: How to Find Simple Solutions to “Hard” Problems