“Artificial Intelligence must directly relate to people and people's needs. The biggest challenge for designers, scientists, managers and engineers these days is to develop a language, a method of actually letting people participate in the design and architectural and technological processes. We have failed in that. This is not the fault of the people we are working for or with, but this is our fault and we have to think about that.” - Victor Papanek (remixed by samim)
The generative logo creation site "Logojoy" has rebranded as "Looka" and is now generating logos, business cards & website designs: https://looka.com/ their unique selling proposition is still "cheaper than a human designer" #ML#Generative#Design#Automation
Theory: Many of the long lasting problems in "human computer interaction" are easily solvable, if we simply remove the computer from the equation all together.
In 2019, one would think "human centered" or "customer first" processes are standard (listen to customer needs > co-design solution > tech). Yet even at "world leading" orgs, i find this is just lip service (Reality: Engineer builds "cool" tech > PR pushes to customer"). Painful.
Rapid public release cycles afforded by big $ is certainly 1 philosophy of doing "customer centred" design. Arguably, the Chinese are masters (spam market with 50+ variants, see what sticks). Like a ML/finance optimisation problem, but not per-se "design".
If the main metrics "design" is "optimising" for are what is (easily) measurable (market fit/profits) - within an progressively automated environment - we likely end up in a techno-totalitarian system that is the opposite of "human centered" - or design.
