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IKEA in India: Culture Centered Design Strategy: 
http://nitibhan.com/2018/07/07/ikea-in-india-culture-centered-design-strategy/

The takeaway for culture centered design isn’t that “India” will receive one singular design aesthetic or product line but that each one of India’s cultures, both traditional and modern, will be catered to. That is powerful.

#Design #Culture

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