Meicai: China’s Unicorn Farm-to-Table Startup (radiichina)
Farm-to-table is a direct relationship between a specific farm and a restaurant. Originating from China, Meicai is a app that allows users to get produce delivered from a farm straight to the comfort of their homes. It was established in 2014 by owner Liu Chuanjun. Meicai assures that the harvests reach the location within 12 to 18 hours after the order has been placed. Its consumers range from individuals to 10 million restaurants. The company is valued at over $7 billion.