Google recently pinned a post "Our principles for partnering with the music industry on AI technology" Despite the vague jargon being thrown around like "responsible AI use", it is clear that the emerging model they are proposing is tailored to, and dominated by, corporate giants like Google and UMG. Their commitment to supporting artists seems to be a mere platitude, with main focus being on creating a closed source system, optimized for their profit and control. This potential 'generative land-grab' is a chilling prospect in an already highly centralized media landscape.