High WEIRD-ness
Watching the keynotes of any of the US tech giants in 2023, i find it rather surprising how they are still - despite their "diversity" push in recent years - laser focused on products made exclusively for the WEIRD (Western, Educated, Industrialized, Rich & Democratic) demographic, which represents a mere 12% of the worlds population. Meanwhile, Asian tech giants are successfully serving billions across the non western world with products driven by strikingly different visions. Who do you think will win in the mid term?