Hongos
Open Source Autonomous AI Video Production Tool
Overview
HONGOS is an open-source AI video production tool that generates everything from a single prompt: script, images, voices, videos, and final edits. It produces complete, professional-quality videos on any topic—whether for ads, social media, or more. By utilizing advanced AI models, HONGOS transforms what once took weeks and thousands of dollars into a process that takes minutes and costs under $8 per 30sec clip.
Video Production Today
Video content dominates today's digital landscape. It delivers messages more effectively than any other medium. Yet creating quality video remains one of the most resource-intensive creative processes. Traditional video production requires a small army—scriptwriters, directors, camera operators, actors, editors — and is complex & expensive:
- Global video production industry was valued at $98.99 billion in 2023 and is expected to grow to $746.88 billion by 2030 (CAGR of 33.5%).
- Global TV & video advertising combined projected to reach $728.21 billion in 2025.
- National TV commercials cost $200,000-$400,000 to produce
- Videos on social media platforms generate 1.4 times more engagement compared to other content types, underscoring their ability to captivate audiences
The challenges for content creators in an increasingly competitive space are daunting. Who can sustain the resources needed to meet this growing demand?
A Personal Journey
My journey with generative video began in 2014, working with Recurrent Neural Networks and procedural video editing systems for computational comedy generation. Those experiments mostly produced nonsensical outputs—far from professional quality.
Each technological iteration brought incremental improvements, but something essential was always missing. Great videos require deep understanding of context, cultural references, timing, and unexpected connections that seemed beyond AI's reach.
Introducing HONGOS
The latest generation of multimodal AI models finally provided the missing pieces. For the first time, AI media generation systems demonstrate genuine understanding of nuance, context, and the subtle timing that great storytelling requires.
HONGOS leverages this breakthrough to transform a simple text prompt into a complete video story—from script to final edit—in minutes rather than weeks.
How HONGOS Works
Simply provide HONGOS with a prompt—along with an optional starting image and music—and it will handle the rest. The process unfolds across five coordinated stages:
- Script & Image Generation: Creates compelling narrative scripts and scene imagery using Google's Gemini 2.0 Flash model
- Text-to-Speech Narration: Adds professional voice narration through ElevenLabs
- Image-to-Video Animation: Transforms static images into fluid animations using Google's veo2 or Luma's ray2 model
- Background Music: Incorporates YouTube music tracks to enhance the emotional impact
- Final Editing: Seamlessly combines all elements into a polished final video ready for distribution
💡 Personalization Tip: Use your own image as a starting point to drive the story and video style. Whether it's a familiar face or a specific setting, HONGOS will incorporate it.
HONGOS in Action
Advertising
Prompt: A TV Ad for a mushroom supplements company called mushmind. Make it ultra funny and absurd in monty python style.
Prompt: A TV Ad for a mushroom supplements company called mushmind. Make it ultra funny and absurd in wes anderson style.
Comedy
Prompt: A TV short comedy sketch. Make it ultra funny and absurd in monty python style.
BEHOLD! Python has finally been used to automatically generate Monty Python-style sketches, just as It was meant to!
Social Media
Prompt: A high-quality cinematic video of a social media influencer narrating their travel experience in Paris. The storytelling is immersive and authentic, blending personal anecdotes with visually stunning shots of the city. Throughout the video, there are subtle and seamless product placements for 'MushMind' mushroom supplements—perhaps a casually placed bottle on a café table or a quick mention of staying energized during travels. The promotion is sneaky and understated, woven naturally into the influencer's journey without feeling like an ad. The overall tone is aspirational, modern, and visually engaging, making it highly shareable on social media.
Image Prompt: A photo of Angelina Jolie
The future of video is already here
HONGOS videos may not be perfect yet, but they already surpass many professionally produced videos in originality and engagement. The implications of low-cost, on-demand creative video generation are profound:
- Generate hundreds of videos from a single prompt
- Create tailored content for niche audiences
- A/B test different approaches in minutes
- Optimize for virality with rapid iteration
The next generation of fully multi-modal ML models—incorporating text, images, video, audio, and more into a unified training and inference regime—will make tools like HONGOS seem like a joke. These systems will unlock true artificial synthesis, delivering media experiences that feel almost magical.
As generative AI continues to drive the value of individual content artifacts toward zero, economic power is shifting. The future belongs to community building, taste-making, performance, and LARPs—all fueled by AI agents handling the operational details. The real currency isn’t just content; it’s the networks and experiences built around it.
What stories will we tell now that we can create anything?
HONGOS PRO
We've got the PRO version of HONGOS running internally, with all the bells and whistles that professionals need to make this truly powerful in advertising and social media campaigns. Select industry clients have been testing it with remarkable results, creating quite a stir in the advertising world. If you're interested in transforming your creative workflow with this powerful tool, we'd love to hear from you—Studio Samim is ready to collaborate on your next breakthrough project.