As the volume and quality of media content grows exponentially due to Generative AI, our attention becomes increasingly fragmented. Each artifact receives less of our time, and paradoxically, its perceived value diminishes despite much higher quality. Simon's insight on attention scarcity has never been more relevant. Consider Samim's law of AI attention economy: As the collapse of digital artefact values accelerates, Non-digital, non-AI-generated items will skyrocket in value. Nature will be the ultimate luxury.


