Tactic, Strategy, Attitude and Practice

Related from earlier on this blog: Kata and Shu Ha Ri.

Related from Marketing contexts: G’SOT (Goals, Strategies, Objectives and Tactics):

  • A goal is a broad primary outcome.
  • A strategy is the approach you take to achieve a goal.
  • An objective is a measurable step you take to achieve a strategy.
  • A tactic is a tool you use in pursuing an objective associated with a strategy.

G’SOT Example for Intel’s line of Core processors:

  • Goal: Make our Core PC microprocessors a category leader in sales revenue by year X.
  • Strategy: Persuade buyers that our Core processors are the best on the market by associating with large, well-established PC manufacturers.
  • Objective: Retain 70 percent or more of the active worldwide PC microprocessor market, according to Passmark's CPU benchmark report.
  • Tactic: Through creative that underlies our messaging, leverage hardware partner brand awareness to include key messages about the Intel Inside program.

Related Paradigms:

  • OGSM - Objectives, goals, strategies and measures
  • SMART - Specific, measurable, achievable, relevant, time-bound
  • OKR - Objectives and key results

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